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If there’s one thing Sir Paul Smith isn’t, it’s reticent. Neither is his latest fragrance, Paul Smith Man. The new cologne, created by Nathalie Lorson, who’s worked with Jil Sander and Trussardi as well as on earlier PS scents, is a strong mix of powdery orris, citrusy yuzu, and incense. It’s heady stuff—here, as always, less is more—but fresh and appealing, too. As an added bonus, the bold, geometric bottle is as handsome as any we’ve seen lately, and well deserving of some prime shelf space. A bold look for a big scent—see: book, cover.

Paul Smith Man, 100 ml, $72, available August 6 at Paul Smith boutiques and online, paulsmith.co.uk

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